Search engine optimization, also known as SEO, is a method of digital marketing that aims to optimize a website and individual landing pages for organic search engine ranking. The goal is to appear on the SERP (Search Engine Result Page) as far in front as possible and to increase the website’s traffic. The focus here is on the user-oriented provision of suitable content that answers the search for a corresponding keyword as optimally as possible.
A distinction is made between on-page and off-page optimizations. On-page optimization includes all measures relating to content, structural, technical, and aspects of the internal link structure. Off-page optimizations include all measures that are outside the website to be optimized. In particular, the focus is on building an external link structure with partner sites.
What is Search Engine Advertisement?
With SEA, advertisements are placed with the respective search engine providers for a fee. Contrary to the activities of SEO, the goal is not to appear in the organic ranking results, but in the advertising spaces set up for this at the SERP. Marketers bid for special keywords to appear in the search results for these ads. The payment model used for this is a cost-per-click or pay-per-click system. Depending on the popularity of the keyword, different prices may apply. In order to achieve the best results for the searchers, Google also calculates a quality factor for the website, which is offset against the price offered and ultimately decides on the ranking of the advertising placement.
What is social media marketing?
Social media marketing is the use of platforms and websites such as Facebook, Twitter, Instagram, Linkedin, Youtube to advertise products or services or to direct content created to the relevant community. Accordingly, the expansion of social media marketing also includes community building, community management, and social media advertising. In addition, SMM offers the opportunity to analyze various customer reactions in the form of likes, shares, and feedback, and to control customer service directly via the channels.
What is online PR?
Online public relations is digital communication with stakeholders aimed at public relations. These include media work, blogger relations, influencer marketing, or influencer relations. The focus is on the representation of interests and the dialogue regarding the goals and tasks of the company via online channels, such as in areas of crisis communication, lobbying, or media work. To increase your company’s visibility with digital marketing, contact a professional today.